STEP 1: DISCOVERY
We look for cutting-edge clean beauty products, whether it's a new brand, innovative product, or interesting ingredient.
We carefully source women and minority owned skincare brands that are high quality and could be a game-changing match in someone's routine. We gather dozens of candidates, including new launches from established brands, little-known products from emerging markets, and everything in between.
STEP 2: SAFETY REVIEW
Before moving forward, we analyze every ingredient. If any appear on our Toxic Twenty List, we pass.
If we ever question an ingredient, we consult the experts: dermatologists, estheticians, and toxicologists. When it comes to your skin, we'll always put safety first.
STEP 3: PERFORMANCE REVIEW
At this stage, a product needs to prove it's the total package. First and foremost, it has to work. So we enlist our dermatologists, estheticians, and other skincare professionals to use the product and report back on effectiveness and quality. Alisia, our founder, personally tests every single product as well. Each product also has to smell good, have nice texture, come in sensible packaging, and get us excited about using it. We're committed to bringing you the best of the best, and in the end, only about 10% of products we test make it onto our shelves.
STEP 4: BRAND ALIGNMENT
Once we love a product, we get to know the story behind it, building and strengthening our relationships with brands in the process.
When we deem a product is safe and effective, we go straight to its source to get a better understanding of their process and values. We only work with people who are as passionate about clean beauty as we are. We support each other as we grow together.
STEP 5: SHARE & EDUCATE
After training our team, we launch a product and regularly check in on how it's being received by our Glory Glow Girl community.
We educate our entire team and community. Then it's ready to be a potential match for you! But the process doesn't stop there. We're continuously optimizing our assortment, so if a product doesn't live up to your expectations, we'll consider pulling it from our shelves -- and starting back at step 1.